Pak’d High Protein Pancakes

Studio Batch Content Creation (multi-location lifestyle shoot)

Pak’d challenged us to show how easy it is to bring their high-protein pancake mix anywhere. We leaned into the idea of real life on the go — featuring the product across different bags, kitchens, and weekend spots where people actually cook and fuel up.

Scope of Work:

• Strategic planning + concept development

• Multiple lifestyle setups across 3+ locations

• On-the-go storytelling: bags, hands, making-of shots

• Cooking process documentation (action + finished product)

• Final delivery: 12 photo assets + (8) 15 - 20sec vertical video reels

Shot across a mix of home, travel, and everyday settings using handheld gear and available light to keep it authentic.